East Coast Radio

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SA FM

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Brief Description of the Radio Station

SAFM, a national English-language public radio station in South Africa, has been a significant part of the South African Broadcasting Corporation (SABC) since 1936. Renowned for its in-depth news and talk radio format, SAFM offers a platform for insightful discussions and debates.

Date of Establishment and History

SAFM, a national English-language public radio station in South Africa, has been a significant part of the South African Broadcasting Corporation (SABC) since 1936. Renowned for its in-depth news and talk radio format, SAFM offers a platform for insightful discussions and debates.

Type of Radio Station

As a public broadcaster, SAFM uniquely blends news and talk radio, catering to an informed national audience.

Tagline or Motto

SAFM stands by its tagline ‘Leading the Conversation,’ highlighting its role in initiating and hosting important national discussions.

Mission, Vision, and Values

The station strives to inform, educate, and entertain, upholding values of impartiality and diversity. It aims to be a leading voice in discussions that matter to the South African public.

Target Audience and Reach

FM targets an informed national audience interested in news, current affairs, and cultural discussions. With a listenership of around 571,000, it reaches a broad spectrum of South Africans across various demographicsSA​

Programming and On-Air Personalities

Contemporary Line-up: SAFM maintains its status as the largest talk radio station in South Africa, boasting a lineup of experienced and dynamic on-air personalities. The station’s schedule includes:

SAfm Sunrise (06:00-09:00) with Stephen Grootes, focusing on starting the day with insightful discussions.

The Talking Point (09:00-12:00) with Cathy Mohlahlana, delving into current issues and engaging topics.

Living Redefined (13:00-15:00) with Sechaba Gqeba, exploring various aspects of modern living.

Beyond the Headline (15:00-18:00) with Aldrin Sampear, offering in-depth analyses of current news.

Update at Noon with Sakina Kamwendo, bringing the day’s breaking stories.

This Week, Today (Fridays 18:00-19:00) with Oliver Dickson, featuring political and economic commentary.

Sport On (19:00-20:00) with Thabiso Mosia, covering sports news and updates.

The Art of Everything (Fridays 20:00-00:00) with Bridget Masinga, a show about art and related topics​.

FAQ Section

How can I tune into SAFM?

SAFM broadcasts nationally on frequencies 104–107 MHz FM.

Is SAFM available online?

Yes, SAFM offers live streaming on its website for global accessibility.

Can I participate in talk shows?

Listeners are encouraged to join discussions via phone-ins, SMS, and social media platforms.

Does SAFM host community events?

SAFM actively engages with its audience through various events and community initiatives.

How can I contact SAFM for queries or feedback?

SAFM can be reached through their office number, WhatsApp, SMS, or via postal and physical addresses provided on their website​​​​.

East Coast Radio

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